514 Brewery
514 Brewery is a craft brewery with humble beginnings. Founded by a group of McGill college students, 514 has spent its first years as a passion project ran out of an apartment near campus.
( SERVICES )
Full visual identity (logo, typeface, color palette, image style),
beer label illustration and design, social media assets, product mockup
When the client approached me, they already knew that they wanted their first line of beer brewed to be called "Flying Peacock" and that they wanted their brand's personality to be loud, vibrant, and distinct. Since peacocks are typically symbols of opulence and grace, it was a creative challenge to tear away from the normal associations. I achieved this by creating more of an abstract representation of the peacock- one made up of entangled, dynamic shapes of bright color.
Dunbar Tall (Bold)
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Dunbar Tall (Book)
Before printing the labels, the client wanted to see an example of the design existing out in the world. They sent me a picture of their local bodega's beer cooler, which I manipulated in Adobe Photoshop to show how their beer would look among the cooler shelves they know and love.
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